What is ISF?
ISF is the only exhibition dedicated to the sweet and snack Industry in Taiwan, with many well-known brands gathering here. Last year, more than 15,000 visitors attended the event, as did various consumers, professional buyers, and distributors, thus bringing consumers and distribution channels closer and creating the best opportunity for exhibitors to expand their Taiwanese market.
Why Taiwan?
Taiwan : A booming Snacks Market
▶According to Euromonitor, retail sales in the packaged food market in Taiwan were estimated to reach US$9.2 billion in 2018. That represents a growth rate of 12.4% or over US$1 billion since 2014. By the year 2023, retail sales in the packaged food market in Taiwan is expected to reach nearly US$10.8 billion, a growth rate of 13.1%, or US$1.2 billion.
▶Taiwan's group-buying market is full of potential for any kinds of packaged food.
▶Taiwanese consumers increasingly demand lighter and healthier options as their treats and snacks.
▶Snacks that become popular in Taiwan are often spread throughout to the Greater China and other Asian markets
The Key Snacking Profiles in Taiwan
Group Buying Snacker
They are the key to push the orders through online markets and spread the news for products, who can also help manufactures a lot on online marketing.
Meal Replacement Snacker
These people include those who have missed a core meal and want something to refuel and keep them going.
Healthy Snacker
People who cannot live without snacks but also want to have healthier choices to fulfill their desires about snacks.
