Brand Introduction
PROAD accumulate the experience in design for many years, the products we create are filled with diversity.
We can easily know what the customers needs, providing them with integrative brand strategy and design service.
PROAD actively develop the strategy that fit local brands.
Cooperate with the upstream and downstream professional designing companies, to help the operators in Taiwan who has more ideas to come up with the design that is much more international quality.
Increase the brand image and its additional value, creating the brand step by step.
When planning for different customers, “PROAD Brand Strategy” will use different “Tools” and “Methods” to properly cooperate with the strategy.
By using “PROAD Brand Strategy”, clients can know how PROAD turn their brand image and spirit into a figurative element, and to run through every product and publicity they have, in order to set up a strong brand image.
Websites
Home Page: https://www.proadidentity.com/
Facebook: https://www.facebook.com/proadidentity
Main Products
1. AMBASSADOR Hotels – Mooncake Package Design
Done by PROAD: Enterprise image design, package design
Date: DEC 2016 – Now
Description: These two gift boxes of mooncake present the harmony, serenity and beauty of the Moon Festival through Ukiyo-e and watercolor painting to elaborate the image of the Moon Festival from different angles. As Liu Yuxi, the famous author from Tang dynasty, said “My heart calms down when I see the moon in the world of mortals, let alone in this wonderland during the Moon Festival. I was standing at the peek of the mountain with the condensed light slowly felling like cold dew. The golden rays of light are progressively emerging from the east, while the moon is tilting to the west, the deity is gone, though I am still continuously looking back. Since I can hardly admire this fancy scenery again, it should be especially melancholy, every time when the Moon Festival comes.” Enjoy the moon, have a barbecue and eat moon cakes in the Moon Festival.
2. JARDIN DE JADE
Done by PROAD: Enterprise image design, brand image design, package design
Date: MAR 2014
Description: Jiangnan is the land of rich, contains a long history of food. Suzhehui has absolute strength to become the representative of high-end classic food in China. PROAD Identity seeks the cultural connotation of the brand from its roots, extracting representative elements from it as the key point of its identification. Also, it is reinterpreted in an innovative way with contemporary design aesthetics, adding Jiangnan's unique embroidery and carving arts as a symbol of its brand image.
3. PASADENA
Done by PROAD: Package design
Date: MAR 2015
Description: The name “PASADENA” comes from the ancient Indian, meaning “The crown in the valley”. Wishing to express the beauty to every customer. Combining fine-dining, service, art and aesthetics of life together, making us one of the most beloved brand in the culinary industry.
4. EMPEROR LOVE
Done by PROAD: Enterprise image design, brand image design, package design
Date: MAY 2015
Description: We relocate the series of “EMPEROR LOVE” to the concept of “Health, Fashion, LOHAS, Simple”. Wanting to make EMPEROR LOVE remain the style of elegance, but still keep it simple in order to let the public able to realize the meaning of the design, we use the material that is common in our life. Paper, for example, it has the silky texture and style, it can also present the elegance, taste, and the style. There’s ne need for too many words to describe its’ unique. And the “window block flower” design on top of the gift box, is another kind of way to express the traditional imagery in a modern way.
PROAD accumulate the experience in design for many years, the products we create are filled with diversity.
We can easily know what the customers needs, providing them with integrative brand strategy and design service.
PROAD actively develop the strategy that fit local brands.
Cooperate with the upstream and downstream professional designing companies, to help the operators in Taiwan who has more ideas to come up with the design that is much more international quality.
Increase the brand image and its additional value, creating the brand step by step.
When planning for different customers, “PROAD Brand Strategy” will use different “Tools” and “Methods” to properly cooperate with the strategy.
By using “PROAD Brand Strategy”, clients can know how PROAD turn their brand image and spirit into a figurative element, and to run through every product and publicity they have, in order to set up a strong brand image.
Websites
Home Page: https://www.proadidentity.com/
Facebook: https://www.facebook.com/proadidentity
Main Products
1. AMBASSADOR Hotels – Mooncake Package Design
Done by PROAD: Enterprise image design, package design
Date: DEC 2016 – Now
Description: These two gift boxes of mooncake present the harmony, serenity and beauty of the Moon Festival through Ukiyo-e and watercolor painting to elaborate the image of the Moon Festival from different angles. As Liu Yuxi, the famous author from Tang dynasty, said “My heart calms down when I see the moon in the world of mortals, let alone in this wonderland during the Moon Festival. I was standing at the peek of the mountain with the condensed light slowly felling like cold dew. The golden rays of light are progressively emerging from the east, while the moon is tilting to the west, the deity is gone, though I am still continuously looking back. Since I can hardly admire this fancy scenery again, it should be especially melancholy, every time when the Moon Festival comes.” Enjoy the moon, have a barbecue and eat moon cakes in the Moon Festival.
2. JARDIN DE JADE
Done by PROAD: Enterprise image design, brand image design, package design
Date: MAR 2014
Description: Jiangnan is the land of rich, contains a long history of food. Suzhehui has absolute strength to become the representative of high-end classic food in China. PROAD Identity seeks the cultural connotation of the brand from its roots, extracting representative elements from it as the key point of its identification. Also, it is reinterpreted in an innovative way with contemporary design aesthetics, adding Jiangnan's unique embroidery and carving arts as a symbol of its brand image.
3. PASADENA
Done by PROAD: Package design
Date: MAR 2015
Description: The name “PASADENA” comes from the ancient Indian, meaning “The crown in the valley”. Wishing to express the beauty to every customer. Combining fine-dining, service, art and aesthetics of life together, making us one of the most beloved brand in the culinary industry.
4. EMPEROR LOVE
Done by PROAD: Enterprise image design, brand image design, package design
Date: MAY 2015
Description: We relocate the series of “EMPEROR LOVE” to the concept of “Health, Fashion, LOHAS, Simple”. Wanting to make EMPEROR LOVE remain the style of elegance, but still keep it simple in order to let the public able to realize the meaning of the design, we use the material that is common in our life. Paper, for example, it has the silky texture and style, it can also present the elegance, taste, and the style. There’s ne need for too many words to describe its’ unique. And the “window block flower” design on top of the gift box, is another kind of way to express the traditional imagery in a modern way.